Give Me A Beat: The Pink Pill
What do you get when you combine hip-hop’s most colorful female emcee and Beats by Dr. Dre?
Pop culture phenom, Nicki Minaj has collaborated with Beats Electronics to deliver a custom Bluetooth speaker. “The Pink Pill” marks yet another celebrity released back by Beats Electronics, as they have collaborated with varying A-Listers including LeBron James, 2 Chainz, Diddy, Justin Bieber and Lady Gaga, among many others. The team at Beats by Dre does a solid job with consumer interaction, in addition to enhancing their already strong digital marketing presence, partnering with the character that is Nicki Minaj is pretty much a sure thing.
Inspired by what is officially referenced as the artist’s favorite and signature color, the objective of this release was to produce a portable method of playing your favorite tunes, and want to show off the device’s visual aesthetics. Ironically, or maybe not so much, it marketing ploy synchronizes well with her most recent album title, "Pink Friday."Like all other Beats products, the Pink Pill features state-of-the-art noise cancellation technology, and despite its petite size, the Pill boasts heavy-hitting sound waves. Wireless and lightweight, the Pill is designed to carry in a hand-, work-, or book bag. It also features a superior internal microphone allowing users to make and take phone calls via cellular device. This cool toy is available for purchase exclusively at AT&T retail stores nationwide and online at att.com, and retails for $199.The Beats By Dre Limited Edition Pink Pill speaker commercial will debut during American Idol on Wednesday, April 10th. Check your local listings. In the meantime, check the behind-the-scenes video below!