The Scoop on Goop and Gwyneth

Gwyneth Paltrow is a busy lady; from acting to cooking, she really does it all. What’s even more impressive is that she seems to be unscathed by her long list of responsibilities, we’ve all noticed that she succeeds in whatever she puts her mind too while making it look effortless.In 2008 she did it again by announced the launch of her digital media and e-commerce site, GOOP.com, adding the title of entrepreneur to her already dazzling resume. The lifestyle blog and magazine is a great resource for women. Containing recipes, fashion ideas, travel suggestions and posts about every aspect pertaining to a woman’s life, Paltrow and her team strive to provide the audience with relatable or useful information usually veiled in unwavering positivity.Yet for some reason, many take a negative stance on GOOP and Gwyneth herself. Some fifteen years ago, she was the pinnacle of perfection. With her porcelain skin, tall and skinny frame, and oh-so perfect hair, she was what every girl wanted to be and every guy wanted to have. Inspiring phrases like, “That’s so Gwyneth!” or, “Totally Gwyn, you guys!” she was a role model for many young women.

At that time, she did nothing to benefit the masses; there was no effort on her part to give something to the people or to help them live better lives. She was a young Hollywood actress living her life and doing her thing. Now that she’s suddenly trying to better herself while publically sharing her thoughts on how to do, we are labeling her as arrogant, conceited and vein.Why?It feels like we are projecting our own entrepreneurial, as well as general, insecurities onto Paltrow. She’s is already an actress, a singer, a chef, an author and a successful family woman, maybe we want to see her fail at something.Think about what happened to Zuckerberg when Facebook took off. Yes, we love the product. Yes, we use it all the time. But no - we don’t want to say wonderful things about him. He already has millions of dollars and could do without compliments. But does he deserve them? Yes, he does.So, does Gwyneth and GOOP deserve our attention? Yes, they do, because we just might like what we find. Info Source: Goop.comImage Source: Wiki Commons