Sonomama - 3.1 Phillip Lim

Wicked designer, Phillip Lim has done it again with his latest Fall/Winter 2013 campaign. For the menswear collection, Lim was inspired by the rush of Harleys, engine revs and the journey an article of clothing can take oneself. The brand 3.1 Phillip Lim has gathered largely successful aspects commercially and critically. He has stores in L.A. New York, Seoul, Tokyo. Lim has been awarded as one of the emerging talents in 2007 from the Council of Fashion Designers of America.The collection features pieces from slick leather jackets to patterned knits; a favored piece for Raine has to be the Saddle Fit Pants – trousers made from satin and embroidered denim. Lim has been known to tie street elegance and sophistication onto his runaways and clearly, this season’s Fall/Winter collection demonstrated just that.3.1 Phillip Lim pushes the limits with his fabrics and techniques upon the Sonomama collection – Lim collaborated with creative director James Lin DJA, stylist Nancy Rohde, and But Sou Lai to construct such incredible pieces. The title was deemed upon his collection as a matra – “It’s Japanese for “As you are. Don’t ever Change. Don’t move an inch”, Lim stated backstage when interviewed. Gorgeous Japanese model Kiko Mizuhara and Louis Simonon also join in the campaign’s preview in Tokyo donning the clothes effortlessly and chic.http://www.youtube.com/watch?v=bEuuYAN1T5ELim will also be joining Target shelves with a Fall/Winter collection to provide consumers with more affordable fashion. A selection of more than 100 items including bags, dresses, shoes and leather jackets in Lim’s stunning 3.1 style. The collection will hit stores on September 15, 2013.