Photographer Marcin Rusinowski

When asked why he has chosen photography as a means of expression, Polish photographer Marcin Rusinowski says this; “I can create moments.” With his lens and his camera, Marcin not only documents a moment, but crafts it himself. Through photography, Marcin gives birth to an image, and with the help of his complex studio equipment, nourishes it and transforms it into a captivating picture that leaves its mark not only in print, but also in one’s mind.

For Rusinowski, photography is not just a means of expression. It is his full-time job. While many of us are commuting to our offices for nine-to-five shifts in starch white cubicles, Rusinowski is instead in his studio, working around the clock with his camera. He shoots models for prestigious agencies, magazine covers, weddings, and even commercials. His cubicle is his studio, and his pencil is his camera.

What separates Rusinowski from many other photographers is his diverse background and his interests. Until the age of 22, music was his passion. He listened to it, produced it, and all around loved it. Growing up, he believed he would be a musician, and he practiced hard to be the best he could be. Eventually, however, Rusinowski began to dabble in graphic design. After producing several websites, he realized he enjoyed this creative outlet, leading to a job (his first job ever), as a graphic designer. From there, Rusinowski grew more and more interested in the idea of creating and producing images. Eventually, he became head of the art department at a leading advertising agency. This job served as a major turning point for Rusinowski. He began to recognize that art could not only be instrumental and musical, but also rich with imagery, art, and color. He learned that pictures are lasting and, particularly in the advertisement industry, incredibly influential. From there, Rusinowski began to experiment with the camera, taking pictures wherever and whenever he could. This nascent interest eventually became a full-on passion, one that has existed ever since.

Rusinowski finds his influences in all corners of the world. His love for art and design leads him to examine whole paintings and murals, with the hopes of finding a glimpse of something that would inspire and intensify his own photography. He also researches painters from long ago, both their lives and their art, as a means of influence, as well as nature and the environment around us. He favors nature as an inspiration because it is always a mainstay, reliable, “always there for me.”Rusinowski loves to document and create images of humor, beauty, and fashion. However, he also has a desire to expose the darker side, “the grotesque” edge of every person. He brings out the ‘good’ and the ‘bad’ in the most creative way possible. If he has one fault in his line of business, he confesses that it is in marketing; “My own ‘bad side’ is my marketing. I'm not good in marketing my services. Fortunately, most of my work is from recommendations made by past clients. However, in the future, I hope to find an agency that can help me market my business.”Currently, Rusinowski admires several of the more well-known photographers, most of them from decades ago; such as, Henry Cartier-Bresson, Helmut Newton and Richard Avedon. However, modern photographer David Lachapelle has joined the ranks recently. “These four masters have their own way of looking at the world, their own style, and their own perspective that is both refreshing and unique.”Although Rusinowski admires these photographers for their groundbreaking photographic styles, there is one thing that Rusinowski admires more; difference. The beauty of creating images is the challenge in making each person and object involved new and unique; “We all are different, and that's something special for every photographer.”