What in your opinion makes NYC such an attractive travel destination for visitors from across the world?

In the summer of 1948, E.B. White wrote a love  letter to the city called “Here is New York” (bedside reading in every Archer guest room) — and while 73 years later the city is ever changing, one thing remains: New York City, with its energy, excitement and loftiness, is unlike any other place in the world. It begs to be experienced.

How do you and the staff strive to provide the best customer experience possible?

For Archer and our team, hosting is pure pleasure. The people we meet and the stories they share inspire our sincere, über-personalized service. We ask questions, look for cues and delight in creating unexpected Archer moments for our guests. We have a saying: “What would Archer do?” The answers lead to personal touches, which become the stories that guests take home.

What were the origins of the hotel? Both in terms of the building and as a business?

Archer New York was the first hotel in the growing U.S.-based Archer boutique hotel collection. Our parent company has a rich history of building niche hospitality brands, and this collection was designed to evoke the creative soul of each community. Timing was perfect as our iconic Garment District neighborhood was transforming into a vibrant, eclectic and ever-central midtown destination for New Yorkers and visitors alike. We tapped accomplished New York City designer Glen Coben to pay homage to the industrial touches that defined the heyday era of this neighborhood and its design heritage — all while delivering a luxe new-build hotel with all the modern conveniences for today’s traveler.

What are some of the biggest challenges involved with running a NYC hotel? How do you go about tackling these

With 500+ hotels in the city, it’s such a competitive market and reputation is everything. We believe that the only way to consistently stand out among the many new and storied New York hotels is to surprise and delight, one guest at a time. It takes a passionate, collaborative and authentic team committed to delivering remarkable experiences each and every day.

Are there any aesthetic/design choices that separate your hotel from competition in the area?

Size is an inherent issue in Manhattan, so our mission was to turn a  small space into large luxury. Every detail was carefully considered. Soaring 16.8-foot ceilings give the lobby grand presence.  An alluring lobby bar with a glass-clad garage door spills out to an outdoor patio and helps guests feel immediately immersed in the energy of the city. And the mission continued upstairs. Artful invention and tight editing produced beautiful guest rooms that work for the modern traveler. Ranging from 180 to 360 square feet, every room was deemed a sanctuary with double-pane, floor-to-ceiling windows for quiet city views. Borrowing inspiration from the rich colors and textiles of the Garment District, Archer’s guest rooms feature a quartet of design palettes. Colors, fabrics and art vary throughout the guest rooms, adding an element of surprise and discovery to every stay.

And of course, adding to New York’s rooftop revelry, Archer’s 22nd-floor Spyglass Rooftop Bar with its panoramic Empire State views and indoor-outdoor all-season spaces is a contemporary reincarnation of 1940s glamour.

What unique experiences can you offer visitors to make their stay at the hotel the most memorable it can be?

Our guests tend to be savvy travelers who appreciate our dedication to details. We like to say that with Archer, get ready for a surprise around every corner — and those thoughtful touches are part of our DNA. Every guest receives an arrival gift of Proud Source (sustainable) water and locally hand-crafted salted caramels. Our youngest guests get to choose a nostalgic treat from a small treasure chest we keep at the front desk; we call it the Kid in Archer gift. And every day, we surprise guests with a rotation of curated turndown treats.

But admittedly, our favorite experiences are those in which we get to add a festive touch, like staging the room with a celebratory note or balloons. Or setting a mood with a Crosley record player and a favorite album. Archer has taught us that it truly is the thought that counts.

Any unique or famous guests that have come through the hotel’s doors over its lifespan?

Much like Archer who likes to remain behind the scenes, we respect the anonymity of our famous guests and don’t name names. And truly, every guest is a welcome VIP.

You can recommend one major New York attraction make a visitors stay truly memorable. What are you recommending?

Ooh, just one? Then it would have to be Broadway — which is set to return in September. It represents all the best of New York City. Every audience is a microcosm of the melting pot of this great city and, for a few hours, they’re immersed together in story. And it’s live; there’s magic in performance art that, like the city itself, casts a spell.

Currently, we’re all eagerly awaiting the summer 2022 debut of the Museum of Broadway, an immersive nod to the history of American theatre and some of the best theatrical productions in the world. The saying rings true: “Only in New York!”