Learning the DNA of Your Style

Style DNA is a personal styling app designed to empower you to feel good and look your best by making informed shopping choices. Our innovative and comprehensive service combines the expertise of world-renowned image consultants with cutting-edge AI technology. It’s all designed to help you unlock your unique style, offering you personalized fashion recommendations in an instant.

How many times have you bought items you’ve only worn once? Gone to a party feeling under or overdressed? Or spent hours trawling the web to find nothing you like? No more! Style DNA is like having a trusted style adviser and personal shopper at your fingertips, helping you save time, feel fabulous and nail your looks every time.

Style DNA is a new app available in the app store that alleviates all these problems. With just a few clicks, you’re on your way to amazing styling by professionals that will have you looking your best in just minutes. The app sets you up with an AI-powered personal stylist that offers recommendations based on the information you put in.

The experience is entirely centered around you, allowing you to explore curated looks to suit your color type and body shape. A digital style expert is on hand to offer you a unique shopping experience and inspiring content. Style DNA saves you time and headspace, so you can focus on achieving your goals.

One of my personal favorite features of the app is the selfie feature, which helps the app determine which color palette suits you best. It takes just one selfie for the app’s smart science to analyze your unique features and reveal the colors that enhance your natural beauty. I’ve never seen this done before, and it helps narrow things down to a few key palettes.

I was also very impressed with the figure and fit selection as it represents every body type. Once you’ve measured your body, the app allows you to find styles, fits, and fabrics that suit your body best - making online and in-store shopping more pleasurable and fun.

Based in Barcelona and London, the Style DNA team is made up of image consultants accredited by the International Association for Image and Style, fashion experts from YOOX NET-A-PORTER GROUP and Farfetch, and top data scientists from Google and Intel. This incredible confluence of skills and expertise has allowed the team to create an innovative shopping experience that blends human know-how and cutting-edge science.

Style DNA is the next frontier of virtual styling, having spent over three years developing and refining the app to enable you to embrace your unique personal style. Energized by innovation and discovery, the Style DNA developers are always looking for ways to delight and excite customers - so look out for cool new features and tools coming soon.

There’s truly nothing like Style DNA on the market, and this app is sure to gain momentum in the coming months. Don’t stress any longer about your next outfit- let Style DNA do the work for you!