Luxurious Whimsy: Muldooneys
Muldooneys has embarked on a remarkable journey that intertwines technology and leather goods artistry, propelling their young lighthouse brand into uncharted territories of elegance and innovation. With each new series they create their passion for tech innovation flourishes, giving rise to a collection portfolio that transcends the boundaries of traditional luxury.
Their goal is to find like-minded luxury partners who can muscle/slingshot their progress on their exhilarating voyage, where fantasy and reality blend seamlessly, awakening the senses to a world filled with magic and beauty.
At Muldooneys, they are not merely a luxury brand; theirs is a sanctuary for those who dare to dream, seek sentimentality, and celebrate the extraordinary in life.
Raine Magazine caught up with and interviewed Muldooneys’ Founder/Président Marlène P. Naicker.
RAINE MAGAZINE: Why did you pursue a career in fashion design?
MARLÈNE P. NAICKER: Serendipity! One minute at a fashion show and my mind was spellbound by the accessories. Looking back now it all makes sense: from my mad-hatter adventures as a child to books which I immersed myself in as a teenager, and finally as an adult where for over two decades, I had been collecting fashion magazines - from Vogue to Harper's Bazaar - that I still cherish and keep in paper form in my archives. It's like the universe whispered, urging me to follow my heart and explore this enchanting world of creativity, innovation, and experimenting with colors and textures.
RAINE: Why did you decide to write a memoir? How do you hope it will affect readers?
NAICKER: Muldooneys & Me is a love letter penned during a time of healing - a therapeutic dance with words, like capturing fireflies in a jar. At the time of writing it in 2015-16, I was undergoing therapy to help me overcome the emotional pain from the tragedy of my cancer. It was a catharsis after my hourly sessions pent up with emotion. It was pen to paper, and through the words, the pain flowed. But surprisingly, nothing in those words today feel helpless – rather even in the darkest moments, I sought to find the light, sought to find one's way back. If there is one takeaway from the book, it's about finding acceptance. Life will give and life will take – it’s a constant ebb and flow- and it's only in acceptance of our fate that we find ourselves.
RAINE: Why did you decide to implement blockchain technology in your company?
NAICKER: As a luxury fashiontech brand, transparency and authenticity are pillars of our universe. We work with premium French heritage suppliers, spinning collections of the finest quality, craftsmanship, and exclusivity. By using blockchain, we celebrate our artisanal craftsmen, instilling trust in customers. With our custom hologram keys, each product links to their digital twins, offering unparalleled authenticity and security.
RAINE: Given your life journey, how has this impacted your philosophy and vision for Muldooneys?
NAICKER: The heart of our brand beats to the tune of celebrating life's precious moments, memories, and experiences. Our name evokes the magical nostalgia of my childhood and represents youthfulness, playfulness, and curiosity. We cherish the contrasts and find beauty in the darkest corners of existence. Inspired by legendary icons, our collections capture the essence of the human experience through creations with unrivaled craftsmanship, offering a one-of-a-kind luxury experience.
RAINE: What was the biggest surprise you have experienced in building your business or career?
NAICKER: The biggest surprise has been the disingenuous and bitter rivalry in the top end of luxury. Unexpected. But – significant learning experience.
RAINE: What words of wisdom can you share with others on a similar journey?
NAICKER: Find yourself, challenge yourself, and maintain your sense of curiosity. Embrace discipline, for even during the toughest moments, you'll unearth the secret of a reset button, whether it's a walk in the forest, hugging trees, or doing a killer workout. Don't be afraid to seek help when needed.
RAINE: Do you have any exciting plans coming up?
NAICKER: Fundraising with Sydecar, podcasts, and we hope to see our collections in top luxury boutiques from NY to LA. Watch out for Muldooneys!
Photo credits: All photo credits are to Muldooneys.
