Denise Reddy: CEO of Harebell Sustainable Shop

Denise (Her/She/Ally) is the President and CEO of Harebell Sustainable Shop. She is an expert in sustainable living and Latin American eco products. A professional latina businesswoman and mom living in Los Angeles.

Reddy was born and raised in Argentina and enjoyed a somewhat idyllic, close-to-nature childhood, spending holidays in the mountains of Cordoba. Her professional life started in the communications and PR departments of large companies. She came to the United States to open a vegan restaurant with a friend, but she knew she wanted something bigger after diving into that experience. Harebell was born following the birth of her son. Knowing she wanted to offer consumers better and more sustainable choices, she branched out on her own. She forged a path to providing sustainable fashion people can feel good about owning.