Gary James McQueen was first introduced to the fashion industry by his late uncle Alexander McQueen, who mentored and inspired him to be the artist and designer he is today.

He was employed as head textile designer for the Alexander McQueen MRTW in 2005, experimenting with how artwork could be applied in various ways, and that working with the silhouette of clothing, he could develop a niche of optical-illusion textile design, constantly pushing himself and the boundaries of what could be achieved using a 3D canvas as the basis.

Gary James McQueen worked alongside Alexander McQueen up until his passing in 2010. He was trusted with many personal projects including the Chrome Skull artwork, which has become iconic as the face of the Savage Beauty Exhibition commemorating Alexander McQueen's life work.

Upon the passing of Alexander McQueen, Gary James McQueen felt personally compelled to continue his uncle's legacy and family heritage.

Taking influence from his late uncle and also using the instinctive qualities that run in his blood, he continues to establish himself and the Gary James McQueen Brand, which he believes encapsulates the McQueen spirit.

GUIDING LIGHT digital fashion collection 2021

His 1st digital fashion show is a ‘Guiding Light' to the future of fashion. This 8-minute film is entirely digital, sustainable, and features 20 menswear and womenswear looks. Each runway design is available to view, post-show, in Gary James McQueen’s virtual immersive showroom and downloadable in Augmented Reality, allowing a 360° preview of the garments although they do not physically exist. See Gary’s at www.garyjamesmcqueen.com

For the first time ever, all these digital garments are available for purchase straight off the Gary James McQueen runway through DressX, an E-commerce site solely for digital clothing, enabling inclusivity in fashion, in a way that has never been seen before. Customers can choose digital items from the ‘Guiding Light’ collection, upload pre-existing photos of themselves to it, and have the image sent back to them, after purchase, wearing Gary James McQueen’s latest design of their choice.