Established in the international beauty industry as the leader in color development, Zoya Nail Polish by Art of Beauty is unmatched in the development of their seasonal collections. Zoya combines innovative custom color creation, fashion trend adaptation, and the finest quality pigments and finishes as distinctive as the women who wear Zoya.Founded in 1986 by Zoya and Michael Reyzis, Art of Beauty had humble beginnings as a small nail salon; it later grew into a spa, focusing on nails, skin care, and European herbal treatments. Today, Art of Beauty is recognized as one of the most innovative beauty brands in the industry.