The idea of launching a business and becoming your own boss has always been an integral part of the American Dream. But many people itching to give entrepreneurship a try balk when it comes time to make the move, and in 2015, a Gallup survey revealed why. The three top reasons potential entrepreneurs gave for taking a pass on business ownership were:

• They like the security of a steady income provided by someone else.
• They don’t feel they have enough personal savings to start a business.
• They worry that the success rates of a new startup are low.

It could be, though, that the real underlying reason hindering those entrepreneurial urges is a common human emotion that often gets in the way of people achieving their goals – fear, says William S. Wooditch, a motivational speaker and author of “Always Forward! Discover the 7 Secrets of Sales Success” (http://www.billwooditch.com/). “No matter how intrepid we may be, we all have fears, shadows of doubt or even deep seeds of insecurity,” Wooditch says. “We either exist within the limits of our fears or live up to the promise of our potential.”In business and life in general, people voice a number of excuses for their hesitancy to take risks, he says. They say: “I can’t do this.” “I don’t know enough.” “It’s too hard.” “I’m too old.” “I’m not experienced enough.” “It’s too late.” Those attitudes end up becoming self-fulfilling prophecies, because if you convince yourself that you can’t achieve something, you create a situation where belief becomes reality, Wooditch says.

Read the FULL Story in Volume 27 of Raine Magazine and learn all of Bill's tips to conquer your fear of business ownership.