Line Dock is the first product of an exciting upcoming series developed by Alphaline Inc. Our ambition is to bring technology and design on equal terms in a unique format
Following this ambition, Line Dock is the first laptop power bank allowing to charge a USB-C laptop completely and as fast as a regular wall charger. On top of offering +15hours of autonomy, Line Dock also brings altogether the most needed laptop gears such as storage, active cooling and a variety of ports to upgrade laptops in every possible way. The idea was to create a powerful device at the crossroad of convenience, design and portability. What’s more in just 9mm.
RAINE: What are the things that spark your creative process?
LINE DOCK: Our creative process is constant motion and travelling is what gets our creative juices flowing. When you travel, you get to experience new ways of living, habits and different perspectives. A same product can be perceived and used very differently across countries and travelling helps us a lot when it comes to looking for new inspiration.
RAINE: Share a mantra that is important for your brand.
LINE DOCK: Technology and design are on equal terms.
RAINE: What are the best ways to finance your dreams?
LINE DOCK: I guess there is no secret sauce when it comes to financing your next big dream. However, crowd funding has become a very popular way to get things started when you have a product you’re ready to launch on the market and it’s fantastic. It helps you not only get the first interaction with the real world but it’s an amazing opportunity to learn from the audience, understand what your customers want and where your value proposition lies. It’s also a great way to assess whether there is a market potential for your product, which in turn makes it easier when it comes to raise capital to finance your dream. Business plans and market studies aren’t convincing enough nowadays. You have to show traction and tangible results.
RAINE: When leading a team, what are some lessons learn that you can pass on?
LINE DOCK: The biggest lesson learned is I think resilience and the fact that nothing never happens as predicted. There is a quote from Torquil Campbell which captures it pretty well : “I think you have to make concessions in life. One of the most frustrating things about getting older is (you realize) the reason you have a plan is so you can see everything it isn’t. The plan never works. Something happens and you adjust to it and you adapt to it and you accept it and you keep going, but that’s not the plan.”
RAINE: Is their a philosophy or culture you believe in when seeking talent to surround yourself with?
LINE DOCK: Don’t walk, run the extra mile.
RAINE: How would you describe your brand’s unique selling point?
LINE DOCK: Smart integration. We offer the very first laptop power bank in a sleek design & format. We have a premium product in a world of plastic bricks.
RAINE: How does the creative entrepreneur lifestyle vary from your traditional corporate 9 -5?
LINE DOCK: I guess what differs from a 9-5 lifestyle is that it is simply the opposite times 10. As an entrepreneur, you can be the company CEO, the receptionist, the marketing and accounting team, HR and payroll, all at the same time.
RAINE: Is there a method you use to help you balance both work and life?
LINE DOCK: I wish we had. We haven’t found a work/life balance just yet.
RAINE: What words of wisdom could you share with other creative entrepreneurs?
LINE DOCK: Do it.