When Paris Hilton calls, the industry listens! In March the savvy business maven held an intimate press breakfast to a room of industry insiders at the ultra-lux, newly opened Baccarat Hotel in New York City.
What was on this serial entrepreneur’s mind? For starters, the Style Icon marked the 10th year anniversary of her fragrance line by unveiling Paris Hilton Limited Anniversary Edition for Women. If being in business for 10 years wasn’t enough hype, the seriously sexy heiress styled in a studded Philip Lim blazer, touted the fact that she has done over $2 billion in sales over her 10 years with international distributor of prestige products, Parlux. With that kind of revenue driving her brand, you get a true sense for the strategic tenacity that Ms. Hilton employs to maintain her growing empire. #NaysayersBeGone!
Paris Hilton Limited Anniversary Edition PhotoTm thrilled to celebrate 10 years,” Hilton says, “I keep getting requests all over the world for more fragrances and so I’m happy to keep creating them. Paris Hilton for Women was an obvious choice for the Limited Anniversary Edition as it was my first fragrance when I was 23 and will always be very special to me.”
“Paris’ commitment to her fragrance portfolio and the authenticity she brings to each and every facet of the creative process is a direct reflection of its global appeal and success,” stated Angela Budd, VP of Marketing and Brand Development for Parlux Fragrances LLC. “Her energy and clear strategic vision, coupled with her tireless work ethic and enthusiasm, make her an incredible partner for Parlux.”