On November 19, 2012, 25-year-old, Barbadian megastar, Robyn “Rihanna” Fenty released her seventh studio album, Unapologetic (Island Def Jam Music Group). Surrounding the release, she chartered a Boeing 777 jet, and stopped in seven countries in seven days for her critically acclaimed “777 Tour.” Moreover, exactly seven days ago - to date, with UK-based retailer - River Island, the pop sensation released her signature line, “Rihanna for River Island” …wait for it... in seven different cities including London, New York, Dublin, Amsterdam, Moscow, Warsaw and Dubai. How many sets of “sevens” did you count there?

For just over 60 years, River Island has been committed to building a reputation reflecting its stylish, unique, and affordable fashion. Customers of varying backgrounds appreciate the diversity in fashion the merchandiser provides including street and eveningwear, quality denim patterns, and a striking collection of shoes and bags, as the retailer looks to be the one-stop-shop boutique facilitating the consumer’s complete head-to-toe look.

The Rihanna for River Island signature line now retails exclusively at Opening Ceremony in the United States and Japan. However, Rihanna fans and River Island “loyals” alike, in the host cities last Monday, were granted a head start of sorts and were fortunate enough to peruse the highly anticipated collaboration a full day ahead of the global online and store launch scheduled for Tuesday, March 5th. The early launch event in Manhattan’s SoHo district also marked the unveiling of the intimate exhibit, highlighting seven of Rihanna’s most imposing ensembles to date, appropriately titled “RIHtrospective.”

                                                                             The designs reportedly retail between $45 and $350, and described by the collection’s co-designer, Adam Selman, as “simply a commercial extension of Rihanna’s brand as an artist.” As of Wednesday, March 6^th, Opening Ceremony announced they had already sold out of the more popular pieces in store, expects a restock sometime in the coming weeks, and in the interim, encourages shoppers to purchase select articles via their online store.Opening Ceremony is located at the intersection of Soho and Chinatown in downtown New York, 35 Howard Street. Raine Magazine wishes Rihanna and the River Island organization all the deserved success…seven times over!Sources: River Island, Opening Ceremony, and Rihanna7.com