This burger joint lets you decide what you want, so be prepared to be overwhelmed at the endless possibilities that await! The Counter, a California based franchise that is slowly making its way to the East coast is every burger lover’s dream come true. Once you step foot inside the restaurant, you’re greeted with a clipboard filled with an extensive list of fresh and mouth-watering ingredients that leave you to create your own gourmet burger. There are over 312,120 different burger combinations that suit every customers needs. For example, if you’re a low carb kind of person, you can get your burger served over a lettuce blend or organic mixed greens. If you’re not in the mood for one of their savory, one-of-a-kind burgers or you’re too overwhelmed with the options available, you can choose from their signature burgers or just get a sandwich, salad or soup instead. The Counter is the 21st century’s version of the classic burger joint but with more options. It uses a fresh era of industrial décor, today’s music, cold beer, unique wines, cocktails and burgers. The sky is the limit! The genius man behind this franchise, Jeff Weinstein, had developed a loyal group of followers in Santa Monica, California. In the blink of an eye (aka three months after launching in 2003), the business was quite profitable. Weinstein said the company was on tap to earn $9 million in sales in 2008 and his plan was to roll out over 125 more restaurants in the next few years. The Counter can be found in Connecticut, Florida, Georgia, Hawaii, Illinoise, New York, Texas, Virginia and even overseas in Ireland.Info source:www.businessweek.comwww.thecounterburger.comPhoto source:www.blogcdn.comwww.cheese-burger.net