In the fall of 2010, three individuals bound by friendship and driven by achievement, set out on a mission to step out of their every-day routine of life and challenge themselves by testing their mental, physical, and spiritual stamina to become more than ordi...nary, but extraordinary.This challenge was the Rohto Ironman Miami -- a 70.3 miles triathlon.Filmed several days preceding the race and on race day, the visionary creatives of Affiliate Media chronicle Gershon, Steven, and Brian, in "From Ordinary to Extraordinary", as they achieve against the odds to compete and complete a race that is described as one of the toughest races in the world.