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Hart Schaffner Marx is one of the oldest brands consistently showing at New York Fashion Week Men’s, and was founded in 1911 with roots dating back to 1872. As an American manufacturer of tailored menswear, Harts Schaffner Marx has partnered with New York based menswear designer David Hart to create an ‘All American’ capsule collection. This collaboration comes with tradition; it simply gets it right time and time again. There is a real coherence between both designers in their approach to style and design, as they stay true to the heritage of the brand, and infuse a contemporary fashion sensibility down to the final thread.

This season, Hart Schaffner Marx looked to the icons of the American Motor industry: The Ford Mustang, the Pontiac GTO, the Dodge Charger, and the Chevrolet Camaro. The American motor industry dates back to the late 19th century but really progressed during the 1920s through 1950s with three dominating companies: General Motors, Ford, and Chrysler. What better place than to showcase this need for speed than at the Cooper Classic Collection located in the heart of New York City’s Greenwich Village, adorned with historic cobble stone streets and an ear to the past that mirrored this collection perfectly. The Cooper Classic Collection is known as one of the world’s leading and respected vintage automotive sales facilities, and served as the perfect reflection of dominance in both performance and style. The Hart Schaffner Marx Fall/Winter ’17 collection brought us back to the mid-century newness, modernity, and conformity of ‘the good life’ during the 1950s. The collection also referenced the rebels of the 1950s with a nod to the Teddy Boy showcased in bouffant and perfectly quaffed hair by Oribe, aviator sunglasses by Moscot, and Vanners which paired seamlessly with power suits in plaids, checks, and stripes.

Images courtesy of Emilio Hernandez Courtesy of Hart Schaffner Marx