Forever Young?  The CryoEmpire Experience

Forever Young? The CryoEmpire Experience

The songwriter declared, “Let us stay young and let us live forever; I want to be forever, forever young.” – Mr. Hudson. In an age that portrays eternal youth and longevity the ticking clock known as time has reset our lives for years to come. The term as ‘old as you feel’ is being taken into context rather than a vague statement to avoid the inevitable, cringe-worthy truth of aging; being 30 years old is now the new 20 and being 50 is the new 30. Intriguing to say the least of the nonstop gimmicks the beauty/health and wellness industries conjure up to enable that ‘youthful glow’ and forego the vanity affair of the nip & tuck phenomenon.

CryoEmpire is no gimmick, instead, ‘the wave of the future.’ Yes, 9 out of 10 times you’ve probably heard those exact words reaggregated to you through an infomercial or on the back of an anti-aging cream in your local drugstore, but this is an experience worth trying time and time again. CryoEmpire is a rejuvenation center grounded in health, wellness, and beauty. Founded by Arty Perlov and Dasha Varshavskiand in 2017 with a common denominator – “to build a rejuvenation center, where anti-aging services are paired with cutting-edge technologies, to promote healing and lasting health.” Located in Midtown Manhattan, New York City the CryoEmpire experience allows clients to escape the hustle and bustle of the city that never sleeps and enter an oasis of tranquility devoted to beauty, performance, and recovery.

Think of this as your home away from home, a retreat and day spa to luxuriate in the simple pleasures life has to offer, all the while allowing your body to release, rejuvenate, and recover. Upon your arrival, you enter into what seems like a minimalist’s dream of high ceilings and a monotone color pallet including white, ivory, cream, gold finishing, and a ting of grey. Its aesthetically pleasing to say the least showcasing that in décor, less is more creating a Zen-like environment. The premier destination for all recovery and performance shown through a passage of several rooms, each room dedicated to a particular treatment/produce that is nonsurgical and noninvasive. CryoEmpire is an ‘adult candy shop,’ a hub for wellness but also buzzing, trending, and the future of rejuvenation and recovery.

We spoke with Co-Founder and Marketing Director Arty Perlov to attain a better understanding of the CryoEmpire experience:

RAINE: We at RAINE pride ourselves on the establishment of entrepreneurs, creatives, and movers and shakers within the industry. What propelled you forward to create the CryoEmpire Rejuvenation Center?

PERLOV: In two words – LeBron James. Let me explain. I’ve always been a diehard basketball fan. LeBron was my hero. I studied him, looked up to him; he fascinated me. To me, he is a unique specimen of pure talent, resilience, strength, and power. What is equally incredible is his longevity in the NBA, his endurance and the fact he has never been injured. Why?? Well, I believe that he found his edge through a preventative regiment that incorporated whole body cryotherapy, hyperbaric oxygen, and leg compression boots. I learned that about him and said to myself “Gee, I want to open a center that benefits all people: from everyday warrior to the superstar performer, regardless of the industry whether it is entertainment, sports, etc. And so here we are… he was my foundation. The rest is history!

RAINE: CryoEmpire is the wave of the future regarding health and wellness rejuvenation; can you explain what this means and how this sets you apart from other Cryotherapy facilities?

PERLOV: Everything we do here at CryoEmpire is to reduce inflammation, detoxify the body, improve cell oxygenation, increase circulation and enhance beauty along the way. Beauty is essential; it’s how we see ourselves, how others perceive us. Regarding health, most of the disease consists of inflammation. It may be in your arteries if you have damaged vasculature, you may have eczema if it’s in your skin, celiac if it is in your gut, etc. We try to do prevention through cryotherapy, which decreases inflammation; vitamin IV drips that reduce free radicals; hyperbaric oxygen chamber that increases cells oxygenation levels, recovery boots that promotes healthy circulation, gets rid of lactic acid build up, etc. It was vital for us NOT to build another Cryo place, but an oasis.

We searched tirelessly for services that were innovative and most importantly -effective. Once we learned the science of each service we picked, we grouped them into the three main categories: Beauty, Performance, and Recovery. And now, hosted in a state of the art center on Fifth Ave, you can come in, put on our luxurious, branded robe to relax and feel good. Our clients often tell us that they don’t want to leave!

RAINE: CryoEmpire has been in business for less than a year with the likes of models, actresses, Olympic athletes and Broadway stars lending themselves to the “hub of wellness.” What has accredited to what looks like an overnight success and sensation?

PERLOV: Well, a lot of hard work – that’s for sure! We were lucky to secure a prime location, right in the mecca of NYC. With neighbors such as Madison Square Garden, Grand Central, the Broadway theater district, Rockefeller Center – they all contributed to the convenience of curious stars and elite. My partners come from health-related industries; we were fortunate to accumulate an incredible network of friends and contacts over the years that we hosted here at our center, who in return referred their friends and colleagues. They indeed helped us to spread the first word, once they tried our services. Then the bloggers and influencers came. Then, the actors, athletes and alike.

RAINE: Content creators and “influencers” with a significant online presence have become a quick and fascinating pool of engagement for brands and companies. How do you feel about this phenomenon, and are you willing part-take in the collaborative incentive?

PERLOV: We embraced it! You know change is an inevitable part of life, and clearly, with all the new social media platforms marketing strategies changed dramatically over the last five to ten years. If you don’t keep up it with it, one can drown. So, we love to collaborate and cross-market with the bloggers and the influencers. We don’t know what the future holds but we know that this is the present and there is nothing like living in the moment and embracing the present.

RAINE: Can you explain CryoEmpire in (3) choice words?

PERLOV: Innovative. Effective. Luxurious. -Or – Freeze Your Youth.

RAINE: Where do you foresee the business within the next five years? Do you wish to expand outside of New York or internationally?

PERLOV: CryoEmpire is looking to grow and to expand to principal cities such as Miami, LA, and then eventually overseas to London, Paris, Milan, etc.

RAINE: What do you want your clients to take away from their experience at CryoEmpire?

PERLOV: It is now possible to take control of your health and wellness, and not succumb to what our genes dictate. Be your own health hero. Prevention is a key, and that alternative treatments such as cryotherapy for pain and inflammation will prove to play a significant role, especially now in light of this country’s opioid crisis.

RAINE: You were once an entrepreneur with only a dream and vision to create your own company; what advice would you give a future leader in establishing a well-rounded tech startup as yourself?

PERLOV: First of all, surround yourself with the right team. One person can’t know everything and do it all. Let people that are more experienced take the reins when need be. Secondly, research every piece of your equipment/technology tirelessly to make sure its top of the line and that it’s effective. Demand protocols and studies for backup. Finally, you have to try everything for yourself. You are the best spokesperson for your brand. I can’t tell you how many times a day I am asked “Do you do it yourself? How often?” Clients often sense when you are genuine.

RAINE: Inquiring minds want to know – what’s next on the agenda for CryoEmpire, but without giving too much away, can we get the inside scoop on your next venture for the health and wellness facility?

PERLOV: We are looking to collaborate with big brands such as hotels, sports, and entertainment agencies to be the hub for people that appreciate and invest in their health, their wellness. “Freeze your youth!” is our slogan and we are doing just that.

Crazy for COCONUT with Carrington Farms

Crazy for COCONUT with Carrington Farms

The winter woes of dry skin, dehydrated hair and cracked lips can certainly leave a girl feeling less like her normal, beautiful self. I’m sure you’ve heard of the many health benefits of Coconut Oil (and the millions of ways you can use it), but this jack-of-all-trades product becomes the beauty mavens BFF during the winter months. Switching from your standard beauty products to Coconut Oil will not only save you tons of money, but will help to revitalize and rejuvenate your look.

So, start your spring cleaning early! Give Coconut Oil a try and replace the below 8 products that are taking up room in your bathroom vanity:

  1. DAILY MOISTURIZER – Coconut Oil is known to moisturize the skin just as well, if not better, than most lotions. It’s made up of Medium Chain Fatty Acids that enhance the moisture barrier of your skin, further protecting it from dryness
  2. EYE MAKEUP REMOVER – Remove stubborn eye makeup by dabbing coconut oil on a cotton ball. It’s a safe and natural alternative to some of the harsh chemicals found in generic makeup removers
  3. DEEP CONDITIONER – Coconut Oil contains proteins not found in other hair oils, helping hair retain its natural moisture and make it stronger
  4. CHAPSTICK – Mix coconut oil with less than a teaspoon of sugar to exfoliate cracked lips
  5. FRIZZ FIGHTER – Forget the sprays and simply tame the frizz with a dime-sized drop of coconut oil
  6. WRINKLE CREAM – Apply under eyes to help prevent wrinkles and hydrate the skin
  7. TEETH WHITENER – Ever try oil pulling? By swishing a tablespoon of coconut oil in your mouth for 10-15 minutes a day, you’ll have a brighter smile and even improved oral health
  8. SHAVING CREAM – Not only can coconut oil replace shaving cream, but it also soothes sensitive skin as an added bonus. Razor burn be gone!

Try our favorite, Carrington Farms Organic Extra Virgin Coconut Oil – since it comes in a tub and single-serve paks, adding Coconut aOil to your beauty regimen has never been easier

ABOUT:
Carrington Farms Organic Extra Virgin Coconut Oil PAKS With so many benefits beyond the kitchen, you’ll definitely get your bang for your buck with Carrington Farms Organic Extra Virgin Coconut Oil Paks. Each conveniently packaged single-serve Pak contains 1 tbsp of organic unrefined cold-pressed coconut oil – the perfect amount to add to your morning coffee, smoothie or even popcorn. But what you will really love is the versatility of these Paks; Coconut oil provides a wealth of beauty benefits, as it can be used as a hair conditioner, natural moisturizer, teeth whitener and more. For $8.99, Carrington’s pre-measured PAKS make adding coconut oil to your on-the-go health/nutrition or beauty regimen easier than ever.

Carrington Farms Organic Extra-Virgin Coconut Oil Carrington Farm’s cold-pressed Organic Extra-Virgin Coconut Oil is made from only the freshest certified organic coconuts. With no trans and hydrogenated fats, Carrington Farms Extra-Virgin Coconut Oil is a delicious replacement for butter or fat; sautee vegetables, roast sweet potatoes, add to smoothies or mix into cereal, or even use in baked goods and over popcorn! (MSRP: 12 oz. $7.99, 54 oz. $23.30, www.CarringtonFarms.com)

How Organic Meal Delivery Can Transform Your Life

How Organic Meal Delivery Can Transform Your Life

Spring is the time of year that people often associate with transformation. As the earth sheds its wintry coat, people watch and often think of transforming themselves as well. Some want to change their diets to live in a healthier way. Some want to return their bodies to the way they used to be before they got so busy. Some desire more clarity and focus in their daily lives. Spring is a time of rebirth, not only for nature and the world around us, but for each and every one of us. A company based out of Largo, FL is helping their customers achieve these goals. Zen Body Foods is making the idea of life changing transformation a reality by using the food we eat as the starting point.

Zen Body Foods is a gourmet health food delivery company that specializes in 100% Certified True Organic Meals. These meals are planned by nutritionists, cooked by chefs, and delivered directly to your home or office. Zen Body Foods was founded in 2013 on a simple premise: the quality of the food we eat is the most important part of achieving fitness and healthy lifestyle goals. If you start with the best ingredients, you get better results faster, which leads to an improved self image and happiness. Besides using the best quality ingredients, Zen Body Foods NEVER uses any chemical

“meals are prepared using the freshest ingredients available from locally sourced protein suppliers and farmer’s markets”

additives, preservatives, or GMOs. The meals are prepared using the freshest ingredients available from locally sourced protein suppliers and farmer’s markets. In addition to using the freshest ingredients, Zen Body Foods delivers the food fresh (NEVER FROZEN), meaning it arrives with maximum flavor and nutritional value.

There are other meal prep companies out there, but nobody does what these guys do. After their nutritionists design a customer’s nutritional ratios to match their goals, the chefs get to work creating new and innovative ways to make the food unique and delicious. The menu changes every week so that clients never fall into the ‘health food rut’ where everything starts to taste the same. They take classic comfort food favorites, like chocolate chip cookies and pasta, and replace them with healthy delicious. The chefs are so talented that clients report that after eating Zen Body Foods their taste buds are transformed and they seek healthy cookies and snacks instead of the real, less healthy, thing!

The biggest benefit their customers receive is the addition of free time in their lives. Zen Body Foods has managed to do what many thought impossible; giving people more free time to enjoy their lives. Imagine how different your life would be if you no longer had to plan your meals, go to the grocery store, bring the food home, cook it, and then clean up afterwards. Clients say increasing their free time back whilst also improving their health is the biggest benefit of having delivered gourmet health food. Zen Body Foods’ roster of clients includes world class professional athletes, cancer patients, and folks of all shapes and sizes.

Just about everyone says they want to live healthier, feel better, and have more time. Zen Body Foods has managed to capitalize on that to make a huge difference in the lives of their clients in the Tampa, Orlando, and St. Petersburg, Florida areas.

If you find yourself feeling the need to change your life this Spring, a good way to start would be by calling Zen Body Foods and taking one of their free Nutrition and Goal Assessments to see how they can help you feel healthier, look better, and have more free time

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