It's a running joke on the Internet that's actually really frustrating. The struggle is definitely real when it comes to inserting a USB into your computer.

Image courtesy of Winnergear

Sometimes, it just doesn't want to cooperate and you have to turn it around a few times until it finally enters the port. A new campaign on Indiegogo has finally answered our techy prayers and given us the the world's first fully reversible micro USB from Winnergear. The MicFlip (not a hamburger menu item as the name might suggest) is the next iteration in how we interact with and use technology. As its Indiegogo page so eloquently says, "USB cables are a part of our everyday existence – we charge our phones with them, we use them to transfer files, and we connect crucial gadgets like printers, scanners and cameras to our networks using them."

Image courtesy of Winnergear

The device comes in different sizes and has some awesome features: an ultra-strong braided nylon lead, a robust aluminum shell, and gold plated plugs to prevent corrosion. With an initial goal of $6,000, MicFlip has already raised over $40,000. The future is here and it's reversible.