Joana has always been passionate about beauty and glamour, especially after her parents took her to see a show at the hotel they were staying in Portugal, called Broadway. From then on, she was always excited whenever she saw a show with shiny clothes, feather boas, sparkles and lots of glamour, typical of the '80s. Joana grew up exploring her artistic skills in ballet, acting, and handicrafts. She had the feeling that one day she would work with something related to that.

Since her graduation in marketing management, she started to realize several ways in which she could fulfill her intellectual creativity associated with beauty, fashion, and the art of creating. After she graduated in 2007 she lived in Barcelona, for two years, where she had the opportunity to meet some incredible artists that encouraged her to develop her artistic skills in bodypainting and creating costumes to complete her characters. 

Between 2010 and 2013, she worked in several body art productions, including an advertisement for Coca-Cola. Soon after, she started to develop her skills in fashion. This was just the beginning of her boldness as an artist. Then, she decided to produce her first film"Pure Essence" in 2014, mixing fantasy with fashion in a creative way. This project screened at the La Jolla International Fashion Film Festival alongside names like Karl Lagerfeld. This film was the first step to realize that she could explore other paths in life. In 2017, she created her handmade prototype line of sunglasses, "Future Glam" presented at the NY Fashion Week. 

In 2018, her fashion film "Lilith" was nominated for Best Make-up, Best Hairstyle, Best Costume Design, and Best Accessories at the fashion film festivals in La Jolla, Cape Town, and London. Joana Bastos is the Art Director and Producer of her latest fashion film "The Flourish," which won Best Costume Design 2019, with two other nominations at the La Jolla International Fashion Film Festival in California, as well as Best Make-up and Best Hairstyle in 2019 at the London Fashion Film Festival. Joana Bastos is a Creative Producer and an International Visual Artist. Currently, based in Portugal, she works worldwide