Google is the number one search engine in the world. With over 71% of the total market share Google is a force for innovation, marketing and how we live our day to day lives. So what does it mean for businesses now that Google has introduced a new SEO algorithm that changes the way search results are ranked. It means Everything!
I’m a marketer and a business woman, not a techy. So the minute details of how the algorithm works is something you should Google. But to put it into everyday language, with the old system companies boosted their search results by stuffing their blogs and websites with trending key words, by linking their sites to a myriad of other sites or directly copying popular information so their content gave the illusion of relevance. With the new algorithm in place Google is now ranking sites higher that contain original content that speak to a target audience. This will affect almost 12% of searches.
This new algorithm helps to cut down on the content scrappers – sites that run rss fed content without permission, and the content farmers – sites that put up popular subject articles without permission or direct relevance to their target market. It forces businesses to be creative and original and makes your search for “Finding Angel Investment” more relevant and less repetitive.
So yes this is a Godsend for those searching for the “Perfect Little Black Dress”, but what can businesses do to keep their search results high? The answer is simple… and yet very hard and time consuming. You must go through your website page by page and get rid of the junk. Fill it with relevant original content and keep that content updated. Also, go after those that have stolen from you. If you find your content being duplicated without your permission reach out and tell them to take it down.
Online marketing is an ever changing art that every business has to master. And whether you like it or not, Google Search is, at the moment, the top form of marketing to master. So clean up your sites and blogs… That is until the next golden boy steps into the light with a new set of rules.