BEING BOLD

1. RAINE: What is LIVIT and how does it stand out from its competitors?

LIVIT is a live entertainment app first and foremost, so we are always working to make sure our content is high quality. One way we do this is by recruiting the best talent and by giving them the most competitive contracts in the game. We also aim to have the most engaging, supportive community—meaning we have high standards for how our streamers and viewers interact with each other. Also, most of our streamers befriend each other, so you see a lot of them supporting each other in their streams, and some even meet up to do duo-streams. We’re proud that we have made a platform where people can create these connections with each other.

FAILURE / OBSTACLES

2. RAINE: What was the most challenging moment that you had to overcome whilst going through the rebrand and entering the US market?

Our biggest concern was how the new name would be received by the community we built under the previous name, LiveAF. We wanted the community to see that the rebrand was for a positive reason—that we’re positioning ourselves to grow in the right direction. Moving to the US market made it a little more challenging. We were an application that started in a completely different culture and region, and we had to shift some things that may have worked in our other regions, that didn’t necessarily work here. We’re really proud of where it’s at, and we’re excited to keep growing here!

MINDSET

3. RAINE: What makes a successful streamer? What Is the ideal mindset of someone who wanted to get involved in the app?

The most successful streamers on our platform learn their fans by name and focus on building a community with them. This is relevant to any streamer—musicians, dancers, painters, or social personalities. Streaming on LIVIT allows them to build a global audience through meaningful, genuine interactions. That sort of engagement is crucial in order to make money as a streamer and win prizes on the app that advance their careers.

YOUR WHY

4. RAINE: Why should someone download LIVIT?

Live streaming is a new wave of social media that allows for authentic, one-on-one connection that mainstream social media apps don’t facilitate. Our community is super tight-knit and supportive—viewers not only interact with streamers, but they also build friendships with other viewers. You’ll see them just chatting back and forth in the comments of a stream, checking in on each other, and they’ve likely never met in person before. It’s a really cool experience, and we’re proud to facilitate such camaraderie.

UPCOMING PROJECTS

5. RAINE: Now the app has officially launched in the US – what can we expect to see from the app moving forward?

Bigger prizes and diverse content! When our streamers are excited, this makes our viewers more excited. Offering fun prizes is the best way to keep the excitement high. We are also always looking for streamers who have something special to share, so content is only going to get broader and higher quality.

INSIGHTS

6. RAINE: What would you consider to be the “whackiest” live stream you have ever seen?

The whackiest story that comes to mind is when we sent one of our streamers to the Golden Feather Awards, an international live streaming awards show in Taiwan. Her boyfriend, who is also a streamer with us, flew all the way there, surprised her on the red carpet, and proposed to her right there! The whole thing was live streamed, and it was such an incredible moment since so many viewers are fans of each of them and have watched their love story unfold.

WORDS OF WISDOM

7. RAINE: What words of wisdom can you share with those wanting to become a live streamer?

Make sure you have a specific goal you want to achieve (be it a career goal or prize goal), communicate that goal to your fans, and invite them to be a part of the journey. Also be intentional about your content. Come to it with a plan for how to entertain and engage your audience. Your stream is a show—make sure it’s something you would enjoy watching!

The New Streaming App That Has the Creative Community Buzzing